Field

Campaign Art Direction & Visual World-Building

A bright, playful social media identity for FIELD DAY — an outdoor SPF brand made for people who want to stay outside longer. The visual direction turns sun protection into part of the fun, positioning SPF as an everyday companion for park days, picnics, festivals, and spontaneous outdoor plans. The content combines dreamy flower fields, surreal product scale, fisheye photography, saturated colour, and nostalgic styling to create a world that feels youthful, carefree, and instantly recognizable.

Role

Art Direction & Social Design

Client

FIELD DAY

Concept

Outdoor SPF for staying out longer

Year

2026