No Eye

Campaign Art Direction

A bold, playful sunglasses campaign built around the idea of selective vision. The visual identity combines surreal fashion imagery, exaggerated proportions, vibrant Y2K styling, and retro typography to turn avoiding eye contact into a fashion statement. Each poster positions sunglasses as more than an accessory: they are an attitude, a boundary, and a way to choose exactly what deserves your attention.

Role

Art Direction & Design

Concept

Selective Vision

Tagline

Look away, but make it fashion.

Year

2026