fold

Logo and Packaging Design

Brand identity and packaging for fold Patisserie — a new Lahore bakery that folds Parisian pastry traditions into the warmth of Lahori culture. The identity pairs a bespoke serif logotype in coral red with a soft buttery yellow, hand-drawn line illustrations of croissants, chai cups and mithai stands, and a paisley-inspired ornament that nods to both French flourishes and South Asian motifs. Every touchpoint — from the butter-paper croissant pattern to the box illustration of a colonial-era Lahori façade housing 'Croissant House, since 1948' — was designed to feel like a love letter between the two cities.

Role

Logo and Packaging Design

Client

fold Patisserie

Location

Lahore, Pakistan

Concept

Lahore × Paris

Year

2026