POV

Editorial Instagram Design

A bold Instagram identity for POV — a home-fragrance brand built around different moods and versions of the self. Each scent becomes its own 'point of view,' from main-character energy and deep focus to complete nonchalance. The content direction combines surreal product photography, saturated colour, playful storytelling, and familiar lifestyle moments to make candles and diffusers feel expressive, collectible, and culturally relevant rather than purely decorative.

Role

Art Direction & Social Design

Client

POV

Concept

Different moods, different points of view

Year

2026