SW'one

Logo Design & Visual Identity

A logo design and iteration project for SW'ONE — a community built around meaningful human connection. The identity explores the idea of two separate individuals becoming one through abstract figures, embracing hands, shared forms, puzzle pieces, and the apostrophe as a connecting symbol. The process moved through hand-painted, expressive, and minimal directions before arriving at the final swan logo — a playful swan holding a puzzle piece, representing individuality, belonging, and the connections that help us feel whole.

Role

Logo Design & Identity

Client

SW'ONE

Concept

Two becoming one

Year

2026